Sing Street is a low budget British indie film directed by John Carne. It was released on the 20th May 2016 but was first premiered at Sundance Film Festival on the 24th January 2016. It was distributed in the UK by Lionsgate and was produced by a number of companies; FilmNation Entertainment own the rights to the film - they have worked on larger films like The Intimation Game (2014), The King's Speech (2010) and Arrival, as well as smaller films like Under The Skin (2013). It features music from Duran Duran, The Clash and The Jam - as well as music by the in-film band Sing Street.
Audience
Sing Street is an indie film and therefore applies towards a niche market/audience. The fact that it is rated a 12A means that a younger audience can also engage with the film - perhaps allowing for the younger demographic to become part of its market. Despite this, the film certainy isn't a 4 quadrant film.
Cast
John Carne decided to cast fairly "unknown" actors for the film:
Lucy Boynton
Ferdia Walsh-Peelo
Maria Doyle Kennedy
Jack Reynor
Box Office and Budget
In the UK, the film earned a total of $1,649,512. It's worldwide Box Office gross was $10,029,082. It was difficult to find the official budget for the film, however I assume it was fairly small (between $2 million and $4 million).
Technology
Since Sing Street had a small budget, the use of technology was fairly limited. However, green screen/CGI technology is used towards the end of the film - but not in large amounts. The film was shot on a 35mm film format, on an Arricam LT camera.
Location
One factor that may have allowed the film to save money is the fact that it was filmed entirely in Ireland - specifically in the city of Dublin.
One particular filming location was Dalkey Island - in which Conor and Raphina have a romantic picnic:
One particular filming location was Dalkey Island - in which Conor and Raphina have a romantic picnic:
Marketing
The marketing for Sing Street wasn't as extensive as Star Wars: The Force Awakens due to its much smaller budget. However, the film still had posters and trailers to market it - as well as some interviews! I was somewhat surprised at the amount of marketing, because of the size of the film.
Posters
There are a variety of different posters for the film that all have a particular style - the bottom one is a Korean poster!
Trailer
Interviews
Lucy even appeared on Jimmy Kimmel which is fairly impressive - considering the size of the film.
As well as this, the film was premiered at Sundance Film Festival - actors Ferdia-Walsh Peelo and Mark McKenna performed live!
Products
There was a small variety of products available - including the film itself, available on both DVD and Blu Ray:
However, audiences could also access the film's soundtrack via iTunes. The in-film band Sing Street has its own VEVO channel on YouTube - featuring music videos from the film:
