Marketing Star Wars: The Force Awakens

The marketing campaign for Star Wars: The Force Awakens was extensive and used a large proportion of the film's budget.

Marketing areas included:

• Tie-in products
• Social media
• Magazines
• Posters
• Trailers
• Television - e.g. chat shows
• Toys

Tie-in products 

Star Wars has an influence in both Western and Eastern cultures - in terms of products - as exhibited with these food items. As with the cereal, many tie-in products are branded as being "limited edition" which entices consumers to buy them.

Social Media

The film was prominent on many different social media sites and had its own social media pages on Twitter, Facebook etc. 

As a marketing ploy, a 360 degree video, that placed the audience into Rey's POV, was posted on Facebook:

The diagram below highlights the areas in which Star Wars: The Force Awakens was most active:

Magazines

A large variety of popular magazines had Star Wars: The Force Awakens features, including:

• Time Magazine
• Empire 
• Rolling Stone
• Vanity Fair

Posters

It is common for film posters to vary in different countries and cultures.

In China for example, storm troopers are featured far more in the poster:

However, the German poster has a significant lack of storm troopers (possibly dude to their connotations with Hitler and the Nazi Party).

Trailers

The first teaser trailer for Star Wars: The Force Awakens was released a year before the final film was released:

Since then, a number of different trailers were released throughout social media and cinemas, up until the film's release date on the 17th December 2015 - including this really cool unofficial trailer made by fans in the style of Wes Anderson!

Television

Disney is a conglomerate that owns a number of companies, including ABC Entertainment Group. Therefore, it was natural that ABC would market the film and the cast appeared on live TV:

Toys

Disney partnered with the toy company Sphero to produce a smartphone operated BB8.

Star Wars Lego was massively popular - there were a number of different sets for The Force Awakens.