Marketing for Ex_Machina contrasts dramatically to Star Wars: The Force Awakens as there was far less of it. Methods of marketing still involved posters, social media, and trailers - but it wasn't as extensive and "big".
Social Media/Website
Ex_Machina took a different approach to social media marketing by having an innovative publicity stunt: it was decided to give Ava a tinder account, which links nicely with the Turing test element of the film.
This publicity was started in SXSW and quickly gained media attention: essentially publicising the film for free!
As well as this, a website was created called Ava Sessions - https://ava-sessions.com
This website allows the consumer to "interact" with Ava and draws an image of what the user desires:
The marketing of Ex_MAchina is certainly impressive and innovative, especially when compared to Star Wars, and is certainly BTL marketing.
Yet another impressive marketing feature is the Bluebook Website:
Bluebook was Nathan's company from the film and so it's super cool to see it's own website (featuring ambient music)!
As well as this, a website was created called Ava Sessions - https://ava-sessions.com
This website allows the consumer to "interact" with Ava and draws an image of what the user desires:
The marketing of Ex_MAchina is certainly impressive and innovative, especially when compared to Star Wars, and is certainly BTL marketing.
Yet another impressive marketing feature is the Bluebook Website:
Bluebook was Nathan's company from the film and so it's super cool to see it's own website (featuring ambient music)!
Posters
These are two official Ex_Machina film posters. However, there were also a number of fan made posters - as shown below:
Trailers
Unlike Star Wars: The Force Awakens, Ex_Machina only had a single trailer for its release:
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